Finally, a leading drinks brand has cottoned onto to the power that virtual reality can bring to an advertising campaign. Martell, makers of some of the finest cognac money can buy, have worked with their advertising agency AKQA to help with the launch of a limited edition cognac called ‘La French Touch’ by Etienne de Crécy (he of the house music fame).
Lucky customers of this rather expensive cognac can use the packaging to create a Martell branded VR headset which is used to play a VR game also created by AKQA. The game has you playing as the famous gold swift-like Martell bird as you whiz around various cities at night collecting points. There is also a boomingly fun house track by French musician Danger to accompany the action.
Virtual reality Martell
The game isn’t go to win the Grand Prix for best VR action however the whole concept of offering packaging for VR and an accompanying app has been well thought through and executed. Kudos to both Martell and AKQA for this first of its kind activity. a ground breaker.
Check out the Martell VR app trailer below.